Product Page
Spec Project for a Fictional Health Supplement
Product: OMEGA-Hero Omega-3 is a daily supplement designed to support joint health.
Target Audience: Adults aged 50–80 who are starting to experience joint pain or stiffness. Many were previously active and health-conscious but now feel held back by discomfort. Their doctors have recommended Omega-3, but they’ve never taken supplements before and remain cautious about their effectiveness.
Challenge: OMEGA-Hero was new-to-market and competing against well-known brands. The target audience was sceptical — both about taking supplements and trying something unfamiliar. The product page needed to build credibility, differentiate OMEGA-Hero, and give users the confidence to make a first-time purchase.
Tone: Reassuring, hopeful, positive, down to earth.
Strategy: To overcome hesitations and stand out from competitors, I led with a compelling differentiator: OMEGA-Hero’s clinical proof of being twice as effective as other brands. This positioned the product as credible and results-driven.
The tone is grounded yet optimistic, helping the benefits feel achievable and relevant to everyday life. Scannable bullet points highlight key outcomes, while proof points such as “third-party tested” and authentic customer reviews reinforce trust.
The tone is grounded yet optimistic, helping the benefits feel achievable and relevant to everyday life. Scannable bullet points highlight key outcomes, while proof points such as “third-party tested” and authentic customer reviews reinforce trust.
The line “many people… see results in as little as 6 months” subtly encourages a longer-term commitment — without applying pressure.
Design: Self-designed concept piece.
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