Newspaper Ad
Spec Project for Eco-Friendly Housing
Client: Green Gardens offers eco-friendly homes, utilities, and neighbourhood programs at prices equal to or lower than conventional housing communities.
Target Audience: Couples aged 30–45 with children, looking for safe, family-friendly neighbourhoods, where they can live sustainably — without compromising comfort, space or affordability. They want homes with room to grow, big gardens, and a strong sense of community, but need green living to fit easily into their everyday lives and budgets.
Challenge: Drive high-quality leads by encouraging couples to visit the Green Gardens website and register for more information.
Strategy: To tackle the biggest barrier to green housing — perceived cost — I led with affordability. By highlighting competitive pricing and utility savings, I addressed practical concerns while reassuring readers they wouldn’t be sacrificing comfort or style.
I then shifted to emotional benefits (health, safety, and community) tapping into deeper family values. Subheadings segmented key messages, making it easy for readers to skim and connect with what matters most.
Finally, a clear call to action invited readers to start customising their dream home — creating a sense of ownership and urgency to drive sign-ups.
Design: Self-designed concept piece.
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