Banner Ad
Spec Project for a Fictional Toy Store
Client: ABC Toys is an e-commerce brand that sells educational toys for babies and children. Their toys are designed to boost intellectual development while keeping playtime fun and engaging.
Target Audience: Parents aged 25–35 with children aged 6 months to 4 years. They’re proactive and intentional about their child’s cognitive development — enrolling them in classes, using flashcards, teaching second languages, and encouraging early learning through play.
Tone: Friendly, fun, promotional.
Challenge: Persuade parents to visit the ABC Toys website, increasing views and sales. Communicate the educational value of toys, while infusing a sense of fun in just a few short words.
Strategy: I used short, bold headlines to cut through digital noise and capture interest quickly. The messaging is playful yet purposeful, tapping into parents’ desire to nurture their child’s potential.
Each frame combines an aspirational benefit with an action-orientated CTA, encouraging exploration of the product range. This balances educational credibility with a sense of joy — positioning ABC Toys as a brand that makes learning feel like play.
✦ Design: Self-designed concept piece.
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