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Speck Work for Johnson's Baby
Product: Johnson’s Baby Conditioner
Target Audience: Parents with young children aged 0-2 years. They are seeking gentle, high-quality products for their children from brands they trust.
Challenge: Persuade parents to visit the Johnson’s Baby website to learn more about the product and download a coupon to purchase it.
Tone: Friendly, sincere, knowledgeable, helpful — in line with Johnson’s trusted brand voice.
Strategy: I positioned Johnson’s Baby Conditioner as a gentle, high-quality solution for parents seeking trusted care for their baby’s hair and scalp. The copy speaks to both emotional and practical concerns, highlighting the benefits of softer, tangle-free hair and calmer bedtime routines. Features like the NO MORE TEARS® formula and dermatologist-tested ingredients act as proof points to build trust and reassurance.
The discount coupon helps incentivise readers to visit the website.
Design: Self-designed concept piece.
FROM: Johnson’s Baby
SUBJECT LINE: Healthy Hair For Happier Babies
SNIPPET: 30% Off Johnson’s Baby Conditioner
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